Striking the balance between empathy and decisiveness

By Joe Baratelli, EVP, Chief Creative Officer at RPA

“They have very interesting minds,” Yale president Peter Salovey told me, speaking of creative professionals. I was excited to meet the founding expert in the field of “emotional intelligence.” He had been instrumental in…

Especially in a period where there’s racist violence being lobbed at the community

By Paul Fung, Associate Creative Director at RPA

Asian representation in media has catapulted lately, for better — and for worse.

On the one hand, Asians are characterized as a “model minority” deserving of Oscar wins, crazy talented and “crazy rich,” with our own take on heartwarming family comedies. …


Ad agency & collective of nice people. We believe in People First. Here, we share thoughts on smart marketing, and how to stand out in a cluttered world.

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