By Tim Taylor, VP, Strategic Planning Director at RPA During this pandemic, brands have an opportunity to build future loyalty by being helpful. As anxiety remains high, curating content can be a way for brands to show that they get what people are going through, and to demonstrate cultural savvy. …

By Jim Helberg, EVP, Chief Media Officer at RPA The COVID-19 shelter-in-place dynamic has compromised many business categories and nearly toppled others. The world of commerce has been forced to adapt ­and makeshift transaction methods have been fine-tuned in a matter of weeks. …

By Hillary Haley, SVP, Executive Director of Behavioral Science at RPA Brands were right there with us during the first eight weeks of the coronavirus pandemic. Telling us they cared and proving it. They repurposed factories. Made record donations. Secured employee protections. Set up thoughtful policies for vulnerable populations. People…

By Isadora Chesler, SVP, Director, Video Production at RPA Right now, ad agencies are churning out creative ideas that lean into accessible means to produce new video content, within the restrictions of ‘social distancing’ and ‘Safer at Home’ protocols. From graphic and animation-based approaches, to stock and existing footage +…

It took 10 years, but this RPA senior editor produced “The Honest Struggle,” a feature documentary. He shares his survival skills. By Justin Mashouf, Senior Editor at RPA To succeed at having a side hustle, you must have an unreasonable amount of passion. …

Striking the balance between empathy and decisiveness By Joe Baratelli, EVP, Chief Creative Officer at RPA “They have very interesting minds,” Yale president Peter Salovey told me, speaking of creative professionals. I was excited to meet the founding expert in the field of “emotional intelligence.” He had been instrumental in…

Especially in a period where there’s racist violence being lobbed at the community By Paul Fung, Associate Creative Director at RPA Asian representation in media has catapulted lately, for better — and for worse. On the one hand, Asians are characterized as a “model minority” deserving of Oscar wins, crazy talented and “crazy rich,” with our own take on heartwarming family comedies. …

By Mike Margolin, SVP, Chief Digital Officer at RPA The other day I was at the gym, on one of those awkward-moving elliptical contraptions when a guy walked into the area with a proud smile on his face. He was wearing a black t-shirt with two words, stacked: CREATIVE DIRECTOR …

RPA’s Tyler Sweeney on why the practice of churning out teasers for campaigns should be consigned to the past By Tyler Sweeney, Digital Strategy Supervisor, RPA On almost every campaign, the collective sits down to plan out the launch of the work. And almost every time, someone says a variation…